But you don’t need to hear it from the experts, or to consider the Your Move Pereira example we have given you… you could consider all of the direct mail from big organisations that you receive and ask yourself… would they be doing it if it didn’t work!
Direct Mail is not the cheapest form of marketing and is certainly not the most cost effective way of marketing for many industries or markets, but for estate agents it can be very effective. As with all investments, you need to consider the return on your investment, and the reason why direct mail works for estate agents is because of that return on investment.
Take a moment to consider what Your Move Pereira’s achievement in increased sales would mean to your business financially… how much is the average sale or letting worth to you and your business? And what would be a worthwhile investment to achieve such a return?
You can of course undertake a direct mailing campaign yourself, but there are a number of advantages in allowing specialists do it for you…
At the Direct Mail Service we have over 15 years worth of experience in enclosing and distributing letters, flyers, postcards and catalogues, and we also specialise in working directly with estate agents to give them the best in direct mail services. Here are 31 of our tips to get the best from direct mail.